“Fashion passes, Style remains”

Coco Chanel (1883-1971)

Style is a deeply personal expression of who you are. Every time you dress you are asserting a part of yourself. Taste does not necessarily have to do with brand or status but whether it looks well on you and makes you feel fabulous. From having been dismissed as trivial and nothing more than a diversion, fashion has become the single creative force most likely to influence us all. It is more diverse now than ever and its sources are eclectic and often contradictory. Fashion is wrongly assumed to change quickly, in reality it moves rather slowly. It is possible to say of the C20th, that there have only been two serious permanent changes... the move from long skirts to short and the adoption of trousers by women.

Consumerism, feminism, the new man, black power, gay pride, youth attitudes and celebrity lifestyles have all been given a physical form by fashion. Our clothes now, more than any other time in history, say so much about who we are. And that is where the confusion lies.

I have been dressing men and women for the past decade and imbuing my clients with a renewed sense of joy when they feel they get their look right for them. Feel good and you will look great.